BlueStreakâ˘, a NAR 2023 REACH commercial company, is leveraging cellular-connected scent marketing solutions aimed at helping commercial office buildings lease their vacant spaces more efficiently. Read more about how BlueStreak is revolutionizing the leasing process through the use of cellular-connected scent systems.
Enhancing the Leasing Experience:
Empty office spaces often pose a challenge to property managers, as they need to find creative ways to attract potential tenants. Given its effectiveness and easy deployment, the strategic use of scent is becoming a popular solution to this problem. Incorporating smart scent systems into vacant spaces creates a more inviting and immersive environment, leaving a lasting impression on potential tenants.
The Power of Scent Marketing:
Scent marketing, also known as aroma marketing or olfactory branding, has become a staple in industries like hospitality, retail, multi-family, gaming, and fitness. It involves using specific scents strategically to influence consumer behavior, evoke emotions, and create positive associations with a particular brand or environment. From Westin using a clean, calming White Tea scent in all of their lobbies to a well-known fitness brand using the subtle aroma of Lemon Lavender as part of their member experience, examples of successful strategies are all around us. Over the past decade, top brands have turned to the sense of smell to appeal to their audience and create a more memorable experience.Â
Smarter Scent Delivery:
BlueStreak, through one of its commercial service companies. (ScentBridge), is installing cellular-connected scent systems throughout vacant office spaces. These systems disperse fragrances that are carefully chosen to create a welcoming and appealing atmosphere. By leveraging the power of cellular connectivity, BlueStreak can remotely control and adjust the scent intensity, ensuring consistency and uptime across multiple properties. An added benefit of the cellular connectivity is the ability to control the system from anywhere. Property managers and owners can activate a system ahead of a showing and turn it off as they leave. BlueStreak has developed a user-friendly mobile app that makes it easy to monitor and customize scent preferences in real-time.
Benefits for Property Managers:
- Increased Interest: The inviting scents create a pleasant atmosphere that draws potential tenants into the space, increasing their interest in leasing.
- Positive, Memorable Experiences: By engaging the sense of smell, property managers create more memorable experiences, making a lasting impression on prospective tenants.
- Differentiation: The unique scent sets a particular building apart from its competitors, contributing to a more distinctive and memorable experience.
Benefits for Potential Tenants:
- Emotional Connection: The appealing scents foster a positive emotional connection, creating a welcoming and comfortable environment that can influence a tenant’s decision to lease.
- Enhanced Perception: The attention to detail reflected in the subtle scent delivery reflects positively on the property management, assuring potential tenants of a high-quality leasing experience.
- Increased Engagement: The immersive environment created by the scent systems encourages potential tenants to spend more time exploring the space, thereby increasing their engagement and likelihood of leasing.
BlueStreak is at the forefront of innovation, combining IoT enablement and scent marketing to revolutionize the leasing experience for property managers and potential tenants alike. The ability to create immersive environments, evoke emotions, and stand out from competitors makes smart, connected scent systems a must-have in the quest to attract and lease commercial office spaces. Contact ScentBridge today to find out how they can put scent to work in your vacant spaces!
